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Showing posts from April, 2020

Now it is lost!

He knocked when it had no space, Invaded it with warmth and grace. "I am very fragile" it said, "If you move away I will be dead", And he assured all the care, promised all the time he would spare. It then gave him all the space, Started beating for him with all the craze. When he was near, it took the highest gear, When he was away, it stopped with fear. Slowly it started beating only for him, without whom its life was going dim, It only wanted to hear his voice, Everything else seemed only noise. Only with him, its spirits were high, without him, it only wanted to cry Because there was no space left in it, nobody else it wanted to fit. And now he was confident, only his presence made it vibrant, So he started testing its worth, Tried to know if it was more than the earth. Keeping it beating was a burden he felt, With all the restlessness he dealt, He forgot that it was fragile, Would be left forever with no smile. Fully shattered...

Trust based Marketing

TRUST-BASED MARKETING Marketing is the magnet which attracts consumer to the product that is marketed. Stronger this force of attraction the more is this force of attraction and retention power of consumers. And to retain customers, it is important that they are motivated to stick to the product’s brand. Below chain highlights yet another advantage of strong force of attraction which passes on to other customers through what we call “Word-of-mouth-marketing”. Trust is the force which binds people in any kind of relationship be it in family, friends or society. Same when applied to marketing binds customer to the brand to be marketed. This not only helps in retaining the customer but also motivates customer to spread the word. Hence it becomes a win-win situation for both seller and customer. If you expect loyalty from customer, you must be a loyal marketer and that’s what trust based marketing is all about. Highlighting pros...

Unleashing Poet in me Part 2 - "My Life, My creation, My destiny"

With first kick in the womb of my mother,  Moving my limbs one after the other,  I began to sail my life boat,  But is this a journey, someone else wrote? 😲 Each time I cried, I was fed,   No need to cry, the voices said,  We are God’s children was their belief, “He’ll take care” was their relief.   ðŸ˜Œ But for the belief, could I stop crying  Starving helplessly I would be lying.  Thus I learn the first lesson of my journey,  With my actions, I write my own destiny. 😇 When I walked to school, I gained knowledge,  When I didn’t, I regretted in college,  Each move of mine showed its effect on me,  Indeed, my action reflects in my destiny. 😃 If I love, I’ll be loved, if I hate, I’ll be hated,  With my zeal and zest, my success story will be created 😊 It is not about he or she but only me, Indeed with my actions, I write my own destiny.  My Life, My creation, My dest...